A specialized curriculum provides students with a direct path to a career in sports
entertainment. The degree combines general business courses that introduce students
to the skills required to run a business, with specialized sport concentration courses
that cover cutting-edge business practices.
Informed in real-time by the professional sport ecosystem in Frisco, Texas, the BBA
SEM degree is grounded in a transformative and ever-evolving curriculum that develops
industry thought leaders poised to create opportunity in the sport entertainment industry.
The SEM program maintains formal partnerships with the Dallas Cowboys, the PGA of
America, and Stadia Ventures and is supported by an advisory board
with top executives from the Texas Rangers, Dallas Mavericks, FC Dallas, the Dallas
Sports Commission, Learfield, Topgolf, Texas Motor Speedway and numerous minor league
franchises throughout the Dallas-Fort Worth metropolitan area. These connections provide
students with unparalleled networking opportunities.