Program type:


On Campus
Est. time to complete:

4 years
Credit Hours:

Secure a front-row seat to the sports entertainment industry.
The B.B.A. degree in Sport Entertainment Management (SEM) is your ticket to a dynamic career in the most exciting industry in the world. Strategically and exclusively located in "Sport City USA," this world-class program provides students with unparalleled access to a network of professional teams, leagues and sport entertainment executives.

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Why Earn a Sport Entertainment Management Degree?

A specialized curriculum provides students with a direct path to a career in sports entertainment. The degree combines general business courses that introduce students to the skills required to run a business, with specialized sport concentration courses that cover cutting-edge business practices.

Informed in real-time by the professional sport ecosystem in Frisco, Texas, the BBA SEM degree is grounded in a transformative and ever-evolving curriculum that develops industry thought leaders poised to create opportunity in the sport entertainment industry.

The SEM program maintains formal partnerships with the Dallas Cowboys, the PGA of America, and Stadia Ventures and is supported by an advisory board with top executives from the Texas Rangers, Dallas Mavericks, FC Dallas, the Dallas Sports Commission, Learfield, Topgolf, Texas Motor Speedway and numerous minor league franchises throughout the Dallas-Fort Worth metropolitan area. These connections provide students with unparalleled networking opportunities.
Marketable Skills
  • Teamwork
  • Strategic integration of business subjects with sports entertainment
  • Quantitative analysis of sports entertainment industry business situations
  • Apply principles of ethical conduct in the sports entertainment industry
  • Apply knowledge to business situations in the sports entertainment industry

Sport Entertainment Management Degree Highlights

Classes offered at UNT Frisco — located in the epicenter of one of the most exciting sport and entertainment markets in the world — across the street from The Star, the home of the Dallas Cowboys.
Academic and professional development content built, curated and delivered by leading sport business and management faculty.
AACSB Accredited business school, housed in a Carnegie I ranked research university — two top distinctions for USA public universities.
Project-based learning is part of the program's DNA. SEM concentration courses are project-centric with a sport industry partner serving as the ‘client’ for the class.

What Can You Do With a Sport Entertainment Management Degree?

With industry engagement at the core of the curriculum, you'll make valuable connections while you earn your B.B.A. You'll also gain powerful professional partnerships through UNT's alumni network of more than 280,000 in the Dallas-Fort Worth area alone. We have more than 10,000 alumni that hold executive titles.

Courses You Could Take

MKTG 4240 – Corporate Partnerships (3 hrs)
Explores how organizations in the sport entertainment industry can develop corporate partnerships. Previously, students have conducted research on new product sponsorship categories for the Dallas Cowboys. The course deliverable was a sponsorship pitch deck.
MKTG 4230 - International Brand Strategies (3 hrs)
Introduction to brand strategies within the international sport entertainment industry. In the past, students have worked on a marketing campaign for the Dallas Mavericks. The course deliverable was a brand strategy plan for the Mavericks to pursue.
MKTG 4020 – Ticket Operations (3 hrs)
Explores how professional sports entertainment organizations can develop ticket sales strategies. Previously, students have visited the Frisco Roughriders and worked at their call center to sell tickets.
MKTG 4325 – Fan Engagement (3 hrs)
Introduces fan relationship management, allowing students to become acquainted with the unique, deep emotional connections that people maintain with their sport entertainment organizations. In the past, students have developed a theme-based promotional event for the Allen Americans hockey team. The course deliverable was a promotional and activation plan for the event.

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