Program type:


On Campus
Est. time to complete:

2 years
Credit Hours:

Become your team's MVP.
This program is offered in collaboration with the Dallas Cowboys, providing our students unequaled access to the most valuable sports franchise in the world. Offered exclusively at UNT at Frisco, across from the Dallas Cowboys Headquarters, this program will provide you extraordinary access to the Cowboys and some of the other hottest sports teams in the nation.

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Why Earn a Sports Entertainment Management Master's?

UNT and the Dallas Cowboys have combined their expertise to create two state of the art MBA programs that provide students a direct career path in the sport entertainment industry. Emerging best practices of the most valuable sport franchise in the world with the rigor of our one of the most highly engaged sport management scholars in the world, the two organizations have created incredible graduate programs that are a perfect preparation to a career in the sport entertainment industry.

As of Fall 2022, 100% of the graduates are fully employed, and 83% of all graduates received a promotion or started in a new job since they enrolled at UNT. 66% of the graduates are employed in the sport entertainment industry, a number even higher among our female students (81%).

Marketable Skills
  • Team work
  • Strategic integration of business subjects integrated with Sports Entertainment
  • Quantitative analysis of Sports Entertainment Industry Business Situations
  • Apply principles of ethical conduct in the Sports Entertainment Industry
  • Apply knowledge to business situations in the Sports Entertainment Industry

Sport Entertainment Management Master's Highlights

Aside from the Dallas Cowboys partnership, the program has relationships with the Texas Rangers, the Dallas Mavericks, FC Dallas, the Dallas Sports Commission, Learfield, Texas Motor Speedway and a multitude of minor league franchises throughout the DFW metropolitan area.
In recent years, students have completed semester long projects that range from partnership pitch decks, social media analytics reports, employee training program proposals, to international brand strategy campaigns and event operations among others, all for industry clients.
As all classes are grounded in the inverted classroom philosophy, lecturing by professors is kept at a minimum, allowing for many guest speaker appearances and extensive network opportunities.
The capstone course in the program is a consultancy project in which students are asked to acquire their own client (support will be provided for those who need it), and work on a project with them directly, all to prepare our students for a successful career in the sport industry.
You'll hear guest lectures from industry leading business professionals within the Cowboys organization and project-based learning opportunities related to the Cowboys organization.
This program contains 18 credit hours that concentrate exclusively on the sport entertainment industry and allow students to completely immerse themselves in the industry.

What Can You do With a Sports Entertainment Management Master's?

With industry engagement at the core of the curriculum, you'll make valuable connections while you earn your M.B.A. You'll also gain powerful professional partnerships through UNT's alumni network of more than 280,000 in the Dallas-Fort Worth area alone. We have more than 10,000 alumni that hold executive titles.

With a UNT M.B.A. in hand, you'll be ready for leadership roles such as:

  • Corporate Partnership Manager
  • Event Manager
  • Marketing Director
  • Operations Manager

Graduates of the program are currently employed by the Dallas Cowboys, the Dallas Mavericks, FC Dallas, Texas Rangers, Dallas Stars, Learfield HQ, Topgolf HQ, Wasserman, Amazon, San Antonio Spurs, Austin FC, Texas Legends, and the YMCA, among many others.

Sport Entertainment Management Master's Courses You Could Take

Introduction to the Business Decision Process (3 hrs)
Emphasis on model assumptions, applying the correct statistical model and interpreting the results. Topics include simple regression, multiple regression (e.g., qualitative variable coding, model building) and experimental design (e.g., completely randomized design, randomized block design, multi-factor designs).
Financial Management (3 hrs)
Tools and techniques used and proposed in corporate financial management. Analysis of the investment and financing decisions and the environment in which such decisions are made are covered in readings, case problems and class discussion.
Marketing Management (3 hrs)
Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work.
Organizational Behavior and Analysis (3 hrs)
Research emphasis in organizational behavior stressing organization-people linkages and interrelationships, including selection, orientation and training; job design and reward systems; supervision; formal participation schemes; appraisals and development; organizational structure and design; communications; control; and conflict resolution.
Sport Law and Risk Management(3 hrs)Examines key issues and applications of law related to sport, recreation, entertainment and event settings with particular focus on
contract law, ambush marketing, constitutional law, Title IX and liability. Special emphasis is placed on risk management for the sport, entertainment, recreational and event industries.
Accounting for Management (3 hrs)
Designed to provide an understanding of managerial accounting data in making business decisions. Cases, readings and projects are used to examine a wide variety of managerial topics.

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