Program type:


On Campus
Est. time to complete:

2-3 semesters
Credit Hours:

Create compelling narratives that go deeper than play-by-play and pursue your passion with a Sports Media Academic Certificate.
The Sports Journalism certificate program is designed to enhance writing, reporting, broadcast and multimedia skills for a career in the field of sports journalism. Students learn all aspects of sports reporting, writing and photojournalism for the web, broadcast and print, including column writing, ethics in sports journalism, sports entertainment, sports business and the impact of sports in society.

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Why Earn a Sports Media Certificate?

UNT's Sports Media Certificate program, offered by the Mayborn School of Journalism, is designed to enhance writing, reporting, broadcast and multimedia skills for a career in the field of sports journalism.

The program teaches sports reporting, feature writing, column writing and visual news storytelling for web, broadcast and print. Students also study the impact of sports in society, sports as entertainment and business, and the ethics of sports journalism.

The certificate is not a separate major track, but rather an extension of the standard required coursework offered by the Journalism major. To qualify, students must have Journalism major status and meet specific departmental requirements.

Sports Media Certificate Highlights

Sports-specific professional internships and practicum opportunities are also available.
The Mayborn School of Journalism at the University of North Texas has been a major provider of professionals and academics for all forms of media, profit and non-profit communication organizations since 1945.
While working towards your degree, you will receive hands-on experience thorough coursework, our cutting-edge classrooms and labs, and through our extensive student-run media outlets such as SWOOP, North Texas Daily, KNTU and NTTV.
UNT is located in the nation's fifth largest media market, allowing access to hundreds of companies with internship opportunities. Internships allow you to earn valuable work experience and possibly academic credit while earning your degree.
Students have the opportunities for supervised, intensive practical experience covering news or sports events on a daily basis, including interviewing, writing, reporting, shooting, editing reports for the North Texas Daily and other web, broadcast and print venues.

Career Outlook

The DFW market is a rich location for sports media professionals, fielding professional teams in every major sport. Mayborn graduates currently work at every regional professional sports franchise, including the Dallas Cowboys, Texas Rangers, Dallas Stars, Texas Motor Speedway, Frisco RoughRiders, the Dallas Mavericks and FC Dallas. Certificate graduates have the opportunity to benefit from many Mayborn professional relationships and opportunities to learn through internships and networking.

Sports Media Certificate Courses You Could Take

Sport Media Relations (3 hrs)
Course explores the purpose, processes and careers in sport media relations including history, media convergence, economics, budgets, operations, law and ethics of sport media communication. Course will survey sport media careers and provide a better understanding of sport media career opportunities.
Fundamentals of Public Relations Practices (3 hrs)
Broad overview of public relations practices covering the history, mechanism and processes of public relations in various workplace settings and types of relations. Emphasis is on the four-step public relations process, strategic planning, writing formats and real-world cases.
Digital Media for Journalists (3 hrs)Fast-paced course providing students principles and practice in using digital tools to report, write, blog and produce content in multiple platforms
print, online, social, broadcast and mobile. Includes focus on role and impact of digital-first thinking and technology on journalist’s news gathering and distribution. Also addresses fundamentals of social media, curation, web site analytics and new business models.
Strategic Social Media (3 hrs)
In a collaborative atmosphere, students explore strategic applications of a variety of social media platforms used for strategic communications and journalism. Students are challenged to bring new ideas to the classroom while adapting social media tools to traditional communications planning and measurement methods.
Sports Journalism (3 hrs)
Teaches sports reporting, writing, photojournalism and performance for multi-platform use, including web, broadcast and print. Studies column writing, reporting on competition, ethics in sports journalism, sports entertainment, sports business and the impact of sports in society.
Introduction to Visual Communication for News (3 hrs)
Introduction to basic video photography and editing, still photography and editing, and audio recording and editing for use in news and a digital multimedia environment. Instruction in theory and practice of visual and audio storytelling for news programming.

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