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Your Future In Digital Retailing
Companies are placing more emphasis on digital retailing as they respond to today's digitally connected consumers. Consumers expect seamless experiences across all touchpoints and devices — whether in-store, at home, at work or on the road. Professionals are needed who understand the unique merchandising characteristics of the digital and brick-and-mortar formats, as well as how to leverage omnichannel experiences.
A degree in Digital Retailing can help prepare you for positions including:
- E-commerce manager
- Project manager
- Search engine optimization/search engine marketing manager
- Site merchandiser
- Social media manager
- Usability and A/B testing specialist
- Web analytics specialist
What we offer
UNT's Digital Retailing program is unique among U.S. universities. Through an interdisciplinary approach and innovative curriculum, you'll learn about merchandising processes, marketing, consumer segments and design architecture in digital channels. You'll also hone your analytical and computer skills.
Learning opportunities in our program extend beyond the classroom. Our Dallas Study Tour provides you with access to leading omnichannel retail businesses for on-site lectures and tours. In the Merchant Development Program, students are mentored by industry executives and shadow them on the job.
We also oversee study abroad programs in Hong Kong, China and Europe and offer courses to study the Silicon Valley, San Francisco and New York markets. The Global Digital Retailing Research Center hosts educational events and offers competitive industry-financed grants for student research.
Outstanding faculty and student support
Our faculty members include former and current practitioners in the industry. Many have been honored by the National Retail Federation, the International Textile and Apparel Association and the American Textile Manufacturers Institute. They remain current on trends and issues through research that's incorporated into the curriculum. Their research focuses on:
- Industry recruitment and retention
- Lifestyle and ethnic influences on purchase motivations and product satisfaction
- Mobile commerce
- Omnichannel retailing
- Shopping behavior
- Social commerce
- Tourism and shopping
You can join other students who share your interest in digital retailing through the Merchandising Inc. student organization and the National Retail Federation Student Association.
The Dallas-Fort Worth area has a large concentration of retail outlets and corporate headquarters (J.C. Penney Co., Pier 1 Imports, The Container Store, Fossil, Zale Corp. and Neiman Marcus, among others). The College of Merchandising, Hospitality and Tourism consults with these business leaders to develop programs and curricula reflecting the region's workforce needs.
What to expect
Through a recommended sequence of courses, you'll learn:
- Consumer behavior in digital and omnichannel environments
- Effective merchandising and marketing practices in digital and omnichannel environments
- How to build, maintain and manage an online store using industry leading e-commerce platforms
- How to evaluate product attributes, web analytics, pricing strategies, digital marketing, and web site navigation and categorization
- Processes involved in digital business