Digital Retailing

Your Future In Digital Retailing

Want to be part of the fastest-growing sector in the retail industry? Are you fascinated by retailing, merchandising and technology? Then, you should pursue a Bachelor of Science degree in Digital Retailing at the University of North Texas.

Companies are placing more emphasis on digital retailing as they respond to today's connected consumers. Consumers expect seamless experiences across all touchpoints and devices whether in-store, at home, at work or on the road. Professionals are needed who understand the unique merchandising characteristics of the digital and brick-and-mortar formats and how to leverage omni-channel experiences.

A degree in Digital Retailing can help you become a(n):

  • E-commerce manager
  • E-commerce merchandiser
  • Web analytics specialist
  • Forecasting and planning specialist
  • Usability and A/B testing specialist
  • Search engine optimization/search engine marketing manager
  • Project manager
  • Social media manager

What we offer

UNT's Digital Retailing program is unique among U.S. universities. Through an interdisciplinary approach and innovative curriculum, you'll learn about merchandising processes, marketing, consumer segments and design architecture. You'll also hone your analytical and computer skills.

Learning opportunities in our program extend beyond the classroom. Our Dallas Study Tour program provides you access to leading omni-channel retail businesses for on-site lectures and tours. In the Merchant Development Program, students are mentored by industry executives and shadow the executives on the job.

We also oversee study abroad programs in Hong Kong, China and Europe and offer courses to study the Silicon Valley, San Francisco and New York markets. The Global Digital Retailing Research Center hosts educational events and offers competitive industryfinanced grants for student research.

Outstanding faculty and student support

Our faculty members include current and former practitioners in the industry. Many have been honored by the National Retail Federation, the International Textile and Apparel Association and the American Textile Manufacturers Institute. They remain current on trends and issues through research that's incorporated into the curriculum. Their research focuses on:

  • Industry recruitment and retention
  • Lifestyle and ethnic influences on purchase motivations and product satisfaction
  • Mobile commerce
  • Omni-channel retailing
  • Shopping behavior
  • Social commerce
  • Tourism and shopping

The Dallas-Fort Worth area has a large concentration of retail outlets and corporate headquarters (J.C. Penney, Pier 1 Imports, The Container Store, Fossil, Zale Corp. and Neiman Marcus, among others). The College of Merchandising, Hospitality and Tourism consults with these business leaders to develop programs and curricula that reflect the region's workforce needs.

What to expect

Through a recommended sequence of courses, you'll learn:

  • Effective merchandising and marketing practices in digital and omni-channel environments
  • How to build, maintain and manage an online store using industry leading e-commerce platforms
  • How to evaluate product attributes, web analytics, pricing strategies, digital marketing and website navigation and categorization
  • Digital consumer behavior
  • Processes involved in digital business

The Career Center, Learning Center and professional academic advisors are among the many valuable resources available to you at UNT. The Career Center can provide advice about internships, future employment opportunities and getting hands-on experience in your major. The Learning Center offers workshops on speed reading, study skills and time management. Academic advisors will help you plan your class schedule each semester.

How to enroll at UNT

High school students

We encourage you to fulfill the graduation requirements for the distinguished level of achievement under the Texas Foundation, Recommended or Distinguished Achievement high school program or the equivalent.

In your junior year, take the SAT or ACT and have your scores sent to UNT.

In your senior year, apply for admission at by March 1 and request that your high school transcript be sent to the UNT admissions office.

Advanced Placement and International Baccalaureate courses can count toward college credit at UNT.

Transfer students

If you're attending a Texas community college, you should consult our online transfer guides, the UNT Undergraduate Catalog and an academic counselor or advisor to review your degree plan. Proper planning will allow you to receive the maximum amount of transfer credits.

Our Transfer Center will help you make a successful transition to college life at UNT by connecting you with a peer mentor and other campus resources. Each year, 3,800 students transfer to UNT.