Digital Retailing

Your Future In Digital Retailing

Want to be part of the fastest-growing sector in the retail industry? Are you fascinated by retailing, merchandising and technology? Then you should pursue a Bachelor of Science degree in Digital Retailing at the University of North Texas.

Companies are placing more emphasis on digital retailing as they respond to todayís digitally connected consumers. Consumers expect seamless experiences across all touchpoints and devices ó whether in-store, at home, at work or on the road. Professionals are needed who understand the unique merchandising characteristics of the digital and brick-and-mortar formats, as well as how to leverage omnichannel experiences.

A degree in Digital Retailing can help prepare you for positions including:

  • E-commerce manager
  • Project manager
  • Search engine optimization/search engine marketing manager
  • Site merchandiser
  • Social media manager
  • Usability and A/B testing specialist
  • Web analytics specialist

What we offer

UNTís Digital Retailing program is unique among U.S. universities. Through an interdisciplinary approach and innovative curriculum, youíll learn about merchandising processes, marketing, consumer segments and design architecture in digital channels. Youíll also hone your analytical and computer skills.

Learning opportunities in our program extend beyond the classroom. Our Dallas Study Tour provides you with access to leading omnichannel retail businesses for on-site lectures and tours. In the Merchant Development Program, students are mentored by industry executives and shadow them on the job.

We also oversee study abroad programs in Hong Kong, China and Europe and offer courses to study the Silicon Valley, San Francisco and New York markets. The Global Digital Retailing Research Center hosts educational events and offers competitive industry-financed grants for student research.

Outstanding faculty and student support

Our faculty members include former and current practitioners in the industry. Many have been honored by the National Retail Federation, the International Textile and Apparel Association and the American Textile Manufacturers Institute. They remain current on trends and issues through research thatís incorporated into the curriculum. Their research focuses on:

  • Industry recruitment and retention
  • Lifestyle and ethnic influences on purchase motivations and product satisfaction
  • Mobile commerce
  • Omnichannel retailing
  • Shopping behavior
  • Social commerce
  • Tourism and shopping

You can join other students who share your interest in digital retailing through the Merchandising Inc. student organization and the National Retail Federation Student Association.

The Dallas-Fort Worth area has a large concentration of retail outlets and corporate headquarters (J.C. Penney Co., Pier 1 Imports, The Container Store, Fossil, Zale Corp. and Neiman Marcus, among others). The College of Merchandising, Hospitality and Tourism consults with these business leaders to develop programs and curricula reflecting the regionís workforce needs.

What to expect

Through a recommended sequence of courses, youíll learn:

  • Consumer behavior in digital and omnichannel environments
  • Effective merchandising and marketing practices in digital and omnichannel environments
  • How to build, maintain and manage an online store using industry leading e-commerce platforms
  • How to evaluate product attributes, web analytics, pricing strategies, digital marketing, and web site navigation and categorization
  • Processes involved in digital business

How to enroll at UNT

High school students

Detailed information on recognized high school graduation programs and SAT/ACT requirements is available online.

In your senior year, apply for admission at by the March 1 priority date and request that your high school transcript be sent to the UNT admissions office. Do you live out of state? For your convenience, you can apply through the Common Application.

Advanced Placement and International Baccalaureate courses can count toward college credit at UNT.

Transfer students

If you’re attending a Texas community college, you should consult our online transfer guides, the UNT Undergraduate Catalog and an academic counselor to review your degree plan. Proper planning will allow you to receive the maximum amount of transfer credits. Learn more about transferring to UNT.

Our Transfer Center will help you make a successful transition to college life at UNT by connecting you with a peer mentor and other campus resources.