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Advertising Degree
Bachelor of Arts (B.A.)
Program type:
Major
Format:
On Campus
Online
Hybrid
Est. time to complete:
4 years
Credit Hours:
120
Refine your strategic and visual communication skills and engage your audience with
compelling stories.
UNT's Bachelor of Arts in Journalism with a concentration in Advertising from the
Mayborn School of Journalism emphasizes the skills you need to stay competitive in
advertising firms or on marketing teams. You will graduate with competitive visual
creative and copywriting skills gained from extensive hands-on experience working
in state-of-the-art technology labs in multiple media formats.
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Request More InfoWhy Earn an Advertising Degree?
Developed in close partnership with industry, the Mayborn School of Journalism Advertising curriculum gives students broad and diverse skills for work in multiple media platforms. Students develop the skills needed to analyze, evaluate and inform a global audience, as well as to consider the ethical implications of mass communication and its impact in today's world. Mayborn students have access to multimedia labs featuring state-of-the-art computers, software and video equipment. The school emphasizes curriculum and career advising and mentoring by professionally trained faculty and staff.
Our strategic communication concentrations — Advertising and Public Relations — prepare students to work in advertising, public relations and integrated communication careers in a variety of settings, including advertising, public relations and marketing agencies, corporations, non-profit agencies, government, public affairs and more.
You can gain critical thinking skills, creative practices and professional experience by studying cases, developing campaigns and completing internships. To help real-world clients, Mayborn students create materials including advertisements for traditional and non-traditional media, broadcast, news releases, public service announcements, websites and social media.
The Mayborn's student-managed agencies — SWOOP Advertising, AGENZ Public Relations and HATCH Visuals — provide the opportunity to learn by doing real work for real clients.
Marketable Skills
- Oral and written communication
- How to collect, analyze and interpret information
- Knowledge of media operations
- Storytelling with graphic design/visual materials
- Teamwork
Advertising Degree Highlights
UNT is located within the fifth-largest media market in the country, offering access
to numerous outstanding internship opportunities at advertising agencies throughout
the Dallas-Fort Worth area.
While working toward your degree, you will receive hands-on experience through coursework,
cutting-edge classrooms and labs and extensive student-run media outlets such as SWOOP,
North Texas Daily and NT Daily Radio.
Our student organizations are regularly recognized as among the best in the nation
and provide students with valuable connections, mentorship opportunities and the chance
to learn from alumni and other working professionals.
Explore international media systems, including the press, magazines, broadcasting
and online media, and earn credit hours through our study abroad opportunities.
The Mayborn faculty brings more than 400 years of combined experience in real-world
settings to our classrooms to inform and inspire our nearly 1,000 students. And Mayborn
alumni work at the heart of some of the world's leading media and communications companies.
The Frank W. and Sue Mayborn School of Journalism at UNT is among the nation's top
schools for journalism and mass communication, with undergraduate and graduate degree
programs that prepare students for careers in print and digital journalism, broadcast
journalism, advertising, public relations and photojournalism.
Career Outlook
A career in journalism is exciting, dynamic and critical to the future of an informed and enlightened American society. The Mayborn School of Journalism provides students with the creative and critical-thinking skills to prepare them to work in fields including:
- Journalism — News and sports reporting, writing, visual journalism (stills and video), design, and publishing for the internet, newspapers, broadcast, magazines and books
- Advertising — For agencies, corporations, nonprofit organizations and media
- Public Relations — For agencies, corporations, government and non-profit organizations
- Internet — Web and desktop publishing, podcasting and blogging
- Education — Teaching in secondary schools or institutions of higher learning
Advertising Degree Courses You Could Take
Principles of Advertising and Public Relations (3 hrs)
Survey of advertising and public relations principles provides a broad overview of
key components used in integrated marketing communication. Explores advertising and
PR agencies, media corporations, not-for-profits and other institutions.
Advertising Copywriting (3 hrs)
Advertising strategy and execution (writing) for print, broadcast and other media.
Advertising and Public Relations for Social Good (3 hrs)
Advertising practitioners encourage consumers to purchase products, and the same toolbox
can be used to change other types of behavior. Employs classic advertising techniques
to promote pro-social behaviors. Explores the use of advertising skills outside of
the advertising agency environment and across a variety of media platforms.
Media Innovation Lab (3 hrs)
Students develop, build and test their ideas at the intersection of intre/entrepreneurship,
technology and emerging media. Students will launch a new media venture or exercise
intrapreneurial skills and build solutions for an established media organization.
Ethics, Law and Diversity in Advertising and Public Relations (3 hrs)
Study of philosophical bases for ethical behavior, as well as study of professional
codes of ethics for practitioners of advertising and public relations and other journalists.
Examination of mass communication law, including privacy, defamation, copyright, financial
disclosure, legal and regulatory compliance. Exploration of tactics and strategies
for understanding and working with diverse communities.
Mass Communication and Society (3 hrs)
Principles of mass communication including historical, economic, social, ethical and
legal factors influencing the operation and content of the mass media. Impact of new
technology in changing the media and a survey of mass communication areas and the
careers they offer.
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