Program type:


On Campus
Est. time to complete:

4 years
Credit Hours:

Discover how to develop effective marketing strategies.
Our B.B.A. in Marketing prepares you to become an effective marketing decision-maker in business and non-business organizations. With an excellent knowledge of business and marketing fundamentals, you'll be equipped to synthesize marketing-related data into timely and effective business decisions.

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Why Earn a Marketing Degree?

The essence of marketing is matching supply and demand in complex local, regional and global economies by creating effective marketing programs that satisfy customers' wants and needs. Marketing program activities include: identifying customer needs; developing and pricing need-satisfying product offerings; effectively communicating with customers; and logistics management to assure products reach customers when and where they want them.

While earning your B.B.A. in Marketing, you'll learn:

  • Fundamentals of economics, accounting, finance, marketing, information technology and management
  • Identification of profitable market opportunities
  • Information acquisition and analysis for assessing opportunities and decision-making
  • Creating effective marketing programs to tap identified opportunities
  • Effective oral and written communications and presentation skills
  • Working with and leading teams
Marketable Skills
  • Marketing project management
  • Analytical toolsets
  • Teamwork
  • Marketing financial implication management
  • Effective presentation skills

Marketing Degree Highlights

Our faculty members are outstanding professors, distinguished researchers and experienced professionals who have been honored by the International Franchise Association Educational Foundation, the Marketing Management Association and the Academy of Marketing Science.
You can network with marketing professionals by participating in the student chapter of the American Marketing Association, the ASCEND Pan Asian Leadership Student Chapter, the Sports Marketing Association and the Mu Kappa Tau international marketing honor society.
The G. Brint Ryan College of Business' Professional Leadership Program works with corporate partners throughout the region to get you the skills needed to be competitive in the workforce.

Faculty research has appeared in the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, Marketing Science, the Journal of Consumer Psychology, the Journal of Retailing and the Journal of the Academy of Marketing Science.

You can now work towards this degree through UNT at Frisco and benefit from partnerships with nearby industry partners.
In the Marketing program, we provide you with a well-rounded, state-of-the-art education using a "learn today, apply tomorrow" classroom philosophy.

What Can You do With a Marketing Degree?

Industries that depend heavily on marketing professionals include:

  • Analytics
  • Banking
  • Distribution
  • E-commerce
  • Fashion
  • Manufacturing
  • Music and entertainment
  • Nonprofits and charities
  • Retailing
  • Transportation
  • Travel

B.B.A. in Marketing graduates get jobs such as:

  • Marketing Research Analyst
  • Marketing Program Coordinator / Brand Manager
  • Assistant Account Executives
  • Customer and Public Relations
  • Social Media & Digital Marketing
  • Promotion and Communications
  • Inside and Outside Sales Representatives

Graduates continue on to leadership roles such as:

  • Account Executives
  • Director of Marketing Research
  • Directors of Marketing and Sales
  • Senior Brand/Product Managers
  • Advertising and Promotion Director
  • Public Relations Director

Marketing Degree Courses You Could Take

Marketing Research and Analytics (3 hrs)
Market-research based marketing decision making (e.g. segmentation, targeting, positioning, marketing planning, profitability management, and assessing and ROI of marketing campaigns) using qualitative and quantitative analysis techniques.
Personal Professional Development (1 hr)
Emphasis is on career development including preparation of professional resumes, developing interviewing skills and utilizing UNT placement office facilities and services. Guest speakers from various industrial settings familiarize students with professional opportunities in marketing.
Consumer Behavior (3 hrs)
A survey of individual and organizational decision making in the acquisition, consumption and disposition of goods and services, with selected applications in market segmentation, marketing communications and marketing management. Topics include consumer and organizational behavior models and decision processes; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household.
Global Marketing Issues and Practice (3 hrs)
Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global marketplace, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments.
Strategic Brand Management (3 hrs)
Course concentrates on strategic and operational issues related to brand management—an important aspect of marketing function—its integration in the organization, management of portfolio of brands, environmental scanning, identification and creation of value to offer to consumers, budgeting, planning, and control issues. Specific areas include research, data management, analyses for planning and decision making, decisions in the areas of product/service offering, pricing, communication (advertising, sales promotion, sponsorship and publicity), channels, ethics and global implications, among others.
Professional Selling (3 hrs)
Professional selling principles and practices for business applications. Principles of communication, listening, selling yourself and a business sales model. Students develop and present two sales presentations.

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