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The essence of marketing is matching supply and demand in complex local, regional and global economies by creating effective marketing programs that satisfy customers' wants and needs. Marketing program activities include: identifying customer needs; developing and pricing need-satisfying product offerings; effectively communicating with customers; and logistics management to assure products reach customers when and where they want them.
While earning your minor in Marketing, you'll have the opportunity to learn:
Our Business Leadership Building — which has Gold-level Leadership in Energy and Environmental Design certification for sustainability — promotes interaction among students, faculty and industry leaders with its 24 classrooms, and team study rooms.