Program type:


On Campus
Est. time to complete:

2-4 years
Credit Hours:

60 (with prior master's)90 (with prior bachelor's)
Take your marketing strategy to the macro level.
You'll learn to conceptualize abstract information, critique and synthesize what you learn, develop a comprehensive understanding of issues pertinent to marketing, and integrate that knowledge into areas of cutting-edge marketing research. While the focus of a master's degree program is in solving practical problems faced by one company at one point in time, a doctoral program trains you to think about marketing problems faced by several companies across time horizons.

Want more info?

We're so glad you're interested in UNT! Let us know if you'd like more information and we'll get you everything you need.

Request More Info

Why Earn a Marketing Ph.D.?

The University of North Texas' G. Brint Ryan College of Business is one of the nation's largest business schools. Our alumni are prominent scholars, administrators and professors at leading business schools, universities and research institutions.

The curriculum is an integrative learning environment that includes critical-thinking seminars, research and instructional mentoring, and experiences that prepare the doctoral student to become a scholar and educator in the marketing discipline. Specifically, the Ph.D. in Marketing program is a basic research program, providing knowledge, skills and experiences that facilitate the doctoral student’s ability to develop high-quality research that advances marketing theory and practices.

Marketable Skills
  • Application of standard research methods
  • Conduct and report business research
  • Knowledge of core business disciplines
  • Pedagogical practices
  • Business research communication

Marketing Ph.D. Highlights

The Ryan College of Business is accredited by AACSB International — The Association to Advance Collegiate Schools of Business, which means we meet or exceed strict academic standards for excellence in education.
You'll be individually evaluated by our Degree Program Committee that will design an emphasis to meet your particular needs and interests.
Our program is a full-time in-resident research-based program, and our students participate in teaching and research in the department.
Our faculty are world leaders in their respective areas and routinely interact with major companies and corporations through their research and executive development programs.

The Business Leadership Building — which has Gold-level Leadership in Energy and Environmental Design certification from the U.S. Green Building Council —reflects our commitment to preparing future business leaders and promotes interaction among students, faculty and industry leaders with its 24 classrooms, and team study rooms.

The curriculum includes course work on research methods and processes, statistical analyses, teaching methodology, and in-depth study in a specific business discipline.

What Can You do With a Marketing Ph.D.?

Over the past 10 years, all of our graduates, without exception, have found employment in academia, ranging from teaching colleges to research-intensive universities, both in the United States and abroad, including Florida Atlantic University, Georgia Southern University and Eastern Washington University.

Marketing Ph.D. Courses You Could Take

Seminar in Advanced Consumer Behavior (3 hrs)
Interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption and disposition of goods, services and ideas. Analysis of the psychological, sociological, anthropological, demographic and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior.
Seminar in Marketing Strategy (3 hrs)
Review of research in marketing strategy. Seminar topics include theories of competition and marketing strategy including antecedents, outcomes, mediators and moderators between strategy and performance; multimarket competition, first/late mover advantage, transaction cost analysis, marketing channels, and the contributions to the strategy dialogue.
Supply Chain Strategy (3 hrs)
Provides a review of research in partnering, collaboration and interfirm relationships. Investigation, analysis and discussion of critical issues in managing the relationships and responsibilities between firms involved in exchange along modern, globally distributed enterprises.
Systems Theory and Experimentation (3 hrs)
Provides an in-depth investigation and analysis of logistics and supply chain research based upon the systems view of the firm and the supply chain. Engineering, business and complex adaptive approaches to systems theory are explored as a framework for logistics and supply chain related business research. Systems theory is used to examine the efficacy of product and service dominant logics of exchange.
Seminar in Consumer Psychology (3 hrs)
This seminar explores concepts, theories and research methods relevant to understanding consumer psychology. The objective is to provide doctoral students with an introduction to behavioral science approaches to the study of consumers and consumer psychology, and the opportunity to develop skills relevant to the conduct of behavioral research in marketing.
Seminar in Marketing Thought (3 hrs)
Understanding of the history of marketing, theoretical definitions of marketing, and controversies in marketing thought. Investigation, analysis, and discussion of significant issues in the field of marketing.

Learn More About UNT

Watch this video to learn more about what makes UNT great!