Program type:


On Campus
Est. time to complete:

2-3 semesters
Credit Hours:

Add to your education with a minor in Professional Selling and learn more about business-to-business sales and marketing.
Complement your major with a program that prepares you to prospect and secure the customers that fuel the business cycle - driving production that leads to growth and expansion and funds innovative research.

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Why Earn a Professional Selling Minor?

Program activities include

  • Researching databases to identify industries and prospect businesses
  • Developing sales strategies to lock-in accounts
  • Uncovering and prioritizing customer needs
  • Demonstrating value that overcomes price objections and produces quantifiable results for both parties
  • Developing interpersonal relationships by building trust

Professional Selling Minor Highlights

Our faculty members are outstanding professors, distinguished researchers and experienced professionals who have been honored by the International Franchise Association Educational Foundation, the Marketing Management Association and the Academy of Marketing Science.
You can network with marketing professionals by participating in the student chapter of the American Marketing Association, the ASCEND Pan Asian Leadership Student Chapter, the Sports Marketing Association and the Mu Kappa Tau international marketing honor society.
The G. Brint Ryan College of Business' Professional Leadership Program works with corporate partners throughout the region to get you the skills needed to be competitive in the workforce.

Faculty research has appeared in the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, Marketing Science, the Journal of Consumer Psychology, the Journal of Retailing and the Journal of the Academy of Marketing Science.

The Business Leadership Building — which has Gold-level Leadership in Energy and Environmental Design certification from the U.S. Green Building Council —reflects our commitment to preparing future business leaders and promotes interaction among students, faculty and industry leaders with its 24 classrooms, and team study rooms.

In the Marketing program, we provide you with a well-rounded, state-of-the-art education using a "learn today, apply tomorrow" classroom philosophy.

Professional Selling Minor Courses You Could Take

Business-to-Business Marketing (3 hrs)
Focuses on developing the concepts, skills and strategies needed to successfully compete in business environments where organizations rather than individual consumers are the customers. Emphasis is placed on specialized knowledge and tools for developing marketing and sales strategies in business-to-business markets. Topics include organizational buyer behavior, team selling, relationship marketing, business market segmentation and communication.
Professional Selling Analytics (3 hrs)
Numbers based approach to understanding and presenting solutions to provide customer value propositions. Students learn financial and economic principles to estimate demand, forecast trends and develop cost effective solutions to customer needs. Students also learn how to use popular selling system and software solutions to optimize selling effectiveness, customer relationships, and time and territory management.
Advanced Professional Selling (3 hrs)
Focuses on building lasting customer partnerships through advanced sales practices. Emphasis is placed on consultative selling strategies and joint problem solving to create superior customer value. Students learn through a combination of classroom discussions, student presentations and sales call simulations.
Sales Force Design and Management (3 hrs)
Supervised work in a job related to student’s career objective or equivalent.
Professional Selling (3 hrs)
Professional selling principles and practices for business applications. Principles of communication, listening, selling yourself and a business sales model. Students develop and present two sales presentations. Satisfies the CoB business foundation communication requirement.

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