Your future in Marketing

Marketers identify target audiences; gather market information; evaluate market data; develop products and services, pricing systems and promotional opportunities; and determine the most effective means of distribution.

Industries that depend heavily on marketing professionals include:

  • Analytics
  • Banking
  • Distribution
  • E-commerce
  • Fashion
  • Manufacturing
  • Music and entertainment
  • Nonprofits and charities
  • Retailing
  • Transportation
  • Travel

What we offer

In the Marketing program, we provide you with a well-rounded, state-of-the-art education using a "learn today, apply tomorrow" classroom philosophy. Our rigorous curriculum teaches you to empathize with customers and understand their motivations.

While pursuing your degree, you can apply to the professional selling concentration or earn a certificate in retailing. The professional selling concentration prepares you for a career in business- to-business selling, and selling products and services in an industrial environment.

Our faculty members are outstanding professors, distinguished researchers and experienced professionals. They've been honored by the International Franchise Association Educational Foundation, the Marketing Management Association and the Academy of Marketing Science.

Their research has appeared in the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, Marketing Science, the Journal of Consumer Psychology, the Journal of Retailing and the Journal of the Academy of Marketing Science. Many also have held managerial positions and worked as consultants in the private sector.

You can network with marketing professionals by participating in the student chapter of the American Marketing Association, the ASCEND Pan Asian Leadership Student Chapter, the Sports Marketing Association and the Mu Kappa Tau international marketing honor society.

The G. Brint Ryan College of Business' Professional Leadership Program works with corporate partners throughout the region to get you the skills needed to be competitive in the workforce.

We also sponsor several scholarships to help you pursue your degree.

UNT's G. Brint Ryan College of Business, one of the nation's largest business schools, is accredited by AACSB International — The Association to Advance Collegiate Schools of Business (777 South Harbour Island Blvd., Suite 750; Tampa, Fla. 33602; telephone 813-769-6500). This distinction means the college meets or exceeds strict academic standards for excellence in education.

Our Business Leadership Building promotes interaction among students, faculty and industry leaders. The building — which has Gold-level Leadership in Energy and Environmental Design certification for sustainability — contains 24 classrooms, team study rooms and a state-of-the-art general access computer lab.

What to expect

While pursuing your degree, you'll take courses in:

  • Consumer behavior
  • The foundations of marketing practice
  • Global marketing issues and practices
  • Logistics and supply chain management
  • Marketing analytics
  • Marketing problems
  • Marketing research and information technology
  • Personal professional development
  • Product planning and brand management

In addition, you will enroll in three supporting classes based on your career interests. These courses include, but are not limited to, professional selling, advertising management, internet marketing concepts and strategy, and channels of distribution.

For the professional selling concentration, an internship with a business-to-business sales force is required.