Program type:


On Campus
Est. time to complete:

4 years
Credit Hours:

Pursue your professional career goals.
The Ryan College of Business offers a Bachelor of Business Administration degree with a professional field in business integrated studies. Students pursuing the professional field in business integrated studies have the option to pursue a dual degree with the Burgundy School of Business in Dijon, France.

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Why earn a degree in Business Integrated Studies Degree?

The B.B.A. degree provides you with a well-rounded education desirable to employers, enabling you to bring unique perspectives to the table that will potentially accelerate your climb up the corporate ladder.

Business Integrated Studies gives you the ability to create a degree program that best suits your individual career interests. This is accomplished by integrating two different business areas offered by the G. Brint Ryan College of Business rather than just choosing one major area.

The two areas are chosen in consultation with your academic advisor, who will provide assistance the entire time you’re in the program. Examples of potential combinations include:

  • Economics with accounting
  • Entrepreneurship with strategic management
  • Information technology with finance
  • Management with financial services
  • Marketing with human relations
  • Residential property management with marketing or entrepreneurship
Marketable Skills
  • Teamwork
  • Oral and written communication
  • Application of ethical reasoning
  • Application of cross-discipline business principles
  • Critical thinking

Business Integrated Studies Degree Highlights

Our faculty members are dedicated teachers and nationally recognized professionals with a “learn today, apply tomorrow” classroom philosophy. They also remain current on issues through their research.
the G. Brint Ryan College of Business ranked 9th in Texas and 61st in the South by
UNT’s proximity opens up a wealth of career, networking and internship opportunities. UNT is nestled in the Dallas-Fort Worth area, home to the nation’s fourth largest concentration of Fortune 500 companies.
With a student body of more than 8,000 students, the UNT G. Brint Ryan College of Business is one of the largest colleges of business in the nation.
When you graduate from the G. Brint Ryan College of Business, you join a network of 50,000 alumni. More than 700 of our graduates are CEOs or presidents of organizations.
The G. Brint Ryan College of Business is one of the largest business schools in the nation and contributes to the economic development of the region. Top-ranked programs include the nationally recognized logistics and supply chain management program and online M.B.A.

Career Outlook

Our graduates have the flexibility to pursue a variety of generalist positions in business and industry or enter graduate business programs. You can find careers in:

  • Financial firms
  • International business
  • Marketing and sales
  • Office management
  • Public relations
  • Real estate sales
  • State and federal government

Business Integrated Studies Degree Courses You Could Take

Professional Speaking, Writing, and Presentation in a Global Environment (3 hrs)
Mastery of the writing process, public speaking and professional presentations. Designed to provide students with the knowledge and skills necessary for effective oral and written communication in domestic as well as international professional settings. Students learn to write professional documents, develop public presence skills, and gain experience developing and delivering structured presentations.
Business Statistics with Spreadsheets (3 hrs)
Statistical inference for means and proportions, analysis of variance, correlation, simple and multiple regression. Extensive use of cases and spreadsheets.
Finance (3 hrs)
Overview of money and the banking system; interest and present value calculations; financial information; analysis and financial decision making; security markets.
Organizational Behavior (3 hrs)
Individual behavior in formal organizations. Cases, lectures and experiential exercises in organizational culture, motivation, leadership, dynamics of power, perception and attribution, communication, decision making and performance, and individual differences.
Foundations of Marketing Practice (3 hrs)
Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs.
Legal and Ethical Environment of Business (3 hrs)
Historical, economic, political and ethical bases of contracts and sales, including the Uniform Commercial Code, and the impact of regulatory agencies on business enterprise.

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