Event Management Graduate Academic Certificate

Program type:

Graduate Academic Certificate

Format:

On Campus

Online

Est. time to complete:

1-2 semesters

Credit Hours:

Enhance your expertise to advance your career.

Turn your passion for creating memorable experiences into professional expertise with UNT's Graduate Certificate in Event Management. This 12-credit hour program equips students with advanced knowledge in event planning, design, marketing, operations, and industry best practices. Coursework explores emerging trends, sustainable event strategies, and innovative approaches to engaging attendees in today's dynamic event landscape.

College of Merchandising, Hospitality and Tourism

School of Merchandising & Hospitality Management

940-369-8969

RCoBmasters@unt.edu

BLB 201

Courses Additional Requirements How to apply

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Program Highlights

The purpose of the 12-hour graduate certificate is to offer professionals in hospitality, tourism, or other allied industries the opportunity to build skills and knowledge in critical analysis and subject content.

Upon advisement of the Graduate Coordinator, the student will complete 12 hours of content-based courses in the area of specialization. All 12 hours must be completed through UNT and with HMGT and EDEM courses. All certificates may be completed with 100% online courses.

Graduate Certificate in Event Management Highlights

Designed for both working professionals and those seeking to expand their credentials, the certificate can be completed fully online with the flexibility to fit a busy schedule.

Graduates gain the skills needed to lead and manage successful events across corporate, nonprofit, hospitality, tourism, and entertainment sectors.

Graduate Certificate in Event Management Courses You Could Take

Introduces the concepts used to design and implement a successful event marketing strategy and assess applicable event marketing strategies to the event management industry (e.g., meetings, festivals, sporting events, community celebrations, cultural events, conventions, conferences, etc.). Teaches students to incorporate hospitality facilities into event marketing for optimal results. Discusses a practical insight into the unique characteristics of the event marketing industry and their impact on the strategic approach to the marketing of events, including experiential marketing, marketing communication tools, branding, and city marketing.

Principles of hospitality property management and design with analysis of efficient work spaces for hospitality operations emphasizing space utilization and work flow, ADA adherence, environmental concerns and regulations, and the creation of a safe and secure work environment.

Designed to familiarize students with the strategic use of information technology (IT) in the hospitality and tourism fields. Topics include the unique needs for and characteristics of IT in the aforementioned industries, as well as management, operations, and impacts of IT on organizations and the industry as a whole.

Offers an in-depth exploration of the core principles and advanced methodologies within business analytics in hospitality, event, and tourism management. Students develop the skills necessary to engage in data-driven decision-making and problem-solving, utilizing insights generated through business analytics processes. Covers essential theories and practices related to data analytics, including data management, analysis and interpretation, and data visualization.

Focuses on managing destination in the tourism and hospitality industry in a competitive manner through scientific data-driven methods. Emphasis includes big data, demand analytics, experience analytics, geoanalytics, web and social media analytics, benchmarking analysis and impact analysis.

Focus on meeting, exhibition, event, and convention industry. Topics include planning, designing, managing and evaluating small to large events; applying industry professional standards; and the impacts of event management on operations. Addresses the major trends and successful practices in event management.

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