Program type:

Graduate Academic Certificate

On Campus
Est. time to complete:

1-2 semesters
Credit Hours:

Enhance your expertise to advance your career in the hospitality industry.
The Graduate Academic Certificate in Event and Tourism Management allows individuals with graduate degrees to add to their academic expertise to receive credentials related to teaching in higher education. It also allows professionals with a bachelor's degree to increase their knowledge in the area of event and tourism management to meet professional or academic credentials.

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Why earn a degree in Event and Tourism Management Certificate?

The purpose of the 12-hour graduate certificate is to offer professionals in hospitality, tourism or other allied industries the opportunity to build skills and knowledge in critical analysis and subject content.

Upon advisement of the Graduate Coordinator, the student will complete 12 hours of content-based courses in the area of specialization. All 12 hours must be completed through UNT and with CMHT (CMHT and HMGT) courses. All certificates may be completed with 100% online courses. Some Certificate programs have resident campus course options.

Continuing from G.A.C. to M.S. in Hospitality Management

Certificate students who choose to continue in a graduate degree program are required to meet all the requirements of that specific degree program. Students in the G.A.C. Event and Tourism Management can apply for the program and submit remaining application materials to be reviewed for admittance to the M.S. in Hospitality Management. Satisfactory work (minimum of a B grade) on graduate courses for the certificate may be applied to a 36-hour Master of Science degree program upon advisement of the graduate adviser, department chair, and the student’s major professor, who will be selected when proceeding for a degree.

Event and Tourism Management Certificate Courses You Could Take

Promotional Strategies (3 hrs)
Analyze internal, external and situational factors that influence promotion strategies including advertising, public relations, promotions and salesmanship. Formulate and judge promotion strategies that generate added economic value to textile, apparel, home furnishings, or hospitality products or companies.
Managing Customer Experiences (3 hrs)
Creating and managing customer experiences of tangible and intangible products and services that link merchandising and hospitality segments. Applying merchandising strategies of planning, developing and presenting products to consumers with the experiential components of the hospitality industry to provide a total concept-based experience.
Global Tourism Systems (3 hrs)
In-depth analysis of the global travel and tourism industries from a systems perspective. Models of tourism system used as methodological tools to understand this complex global industry. Topics include historical, contemporary and future effects of travel and tourism as related to social, economic, cultural and environmental issues.
Advanced Convention and Event Management (3 hrs)
Focus on meeting, exhibition, event, and convention industry. Topics include planning, designing, managing and evaluating small to large events; applying industry professional standards; and the impacts of event management on operations. Addresses the major trends and successful practices in event management.
Smart Destinations (3 hrs)
Focuses on managing destination in the tourism and hospitality industry in a competitive manner through scientific data-driven methods. Emphasis includes big data, demand analytics, experience analytics, geoanalytics, web and social media analytics, benchmarking analysis and impact analysis.

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