Program type:

Graduate Academic Certificate

On Campus
Est. time to complete:

2-3 semesters
Credit Hours:

Unlock understanding of the critical roles technology and social media play in the spread of information.
The graduate academic certificate in interactive and virtual digital communication combines the best of two nationally accredited programs to train students in the most up-to-date written, visual and technical competencies required to successfully communicate in today's online and information world.

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Why Earn an Interactive and Virtual Digital Communication Certificate?

During this period of dynamic change in traditional print and broadcast media, it is absolutely essential that anyone interested in pursuing a career in media have a fundamental grasp of how the Internet, social media and technology are changing the way we gather, report, write, distribute news and information.

Even in public relations and advertising, professionals must be fully versed in how best to reach traditional and emerging audiences in innovative ways.

This 18-hour interdisciplinary academic certificate with the College of Information provides students and professionals written, visual and technical competencies required to successfully communicate in the modern online and information-oriented environments.

Marketable Skills
  1. Collect, analyze, and interpret information
  2. Stakeholder and audience segmentation/analysis
  3. In-depth knowledge of media operations
  4. Management of online content
  5. Strategic communication campaign effectiveness analysis


Interactive and Virtual Digital Communication Certificate Highlights

This program will help students understand how to best use technology and digital media to better reach new and existing readers, viewers, consumers and customers.
Current professionals can update their knowledge and skills related to digital media to take on a more active role in the company.
Students can take advantage of study abroad opportunities for an international perspective on issues in international public relations and advertising.
The Mayborn faculty brings more than 400 years of combined experience in real-world settings to our classrooms to inform and inspire our more than 1,000 students. And Mayborn alumni live and work at the heart of some of the world's leading media and communications companies.

Career Outlook

This certificate can help students who wish to pursue careers in:

  • Corporate communications at nonprofits and media companies
  • Interactive media manager at a newspaper, broadcast, online media outlet or a public relations or advertising agency
  • Media analyst: Helping a company decide which media to use to best communicate with staff, consumers and/or industry colleagues
  • Interactive Marketing Manager
  • Media strategist for a PR or advertising agency
  • New Media Strategist
  • Social Marketing Program Manager
  • Manager, social media and digital marketing
  • Digital community manager
  • Manager/Director Online Services
  • Interactivity Producer
  • Digital Content Manager/Producer/Director

Interactive and Virtual Digital Communication Certificate Courses You Could Take

Information Behavior (3 hrs)
Human cognitive behavior in seeking, searching for, browsing, evaluating and using information. Concepts and contexts of types of knowledge and information need. Professional methods for and practice in user needs assessment, user profiling and mediation processes for purposes of developing user-centered information systems and services.
Electronic Databases and Information Services (3 hrs)
Development and use of online information services. Study of available databases in different fields. Conducting online searches; client interviews; developing, promoting and evaluating online services; current trends. Supervised practical experience.
Advanced Study in Advertising and Public Relations for Social Good (3 hrs)
Learning and practicing various strategies that advertising, public relations and marketing professionals use to change consumer behavior for the purpose of social marketing, or for promoting prosocial behavior. Students examine peer-reviewed literature and propose a research study based on their review of relevant/existing research.
New Technologies of Instruction (3 hrs)
Selection, utilization and evaluation of media technology, and techniques used in the instructional programs of education and industry. Includes hands-on digital audio and visual processes.
Computer Graphics for Mediated Communications (3 hrs)
Application of computer graphics to the preparation and presentation of mediated materials. Includes principles of graphics communication, concepts in computer graphics, graphics input systems, graphics manipulation software and graphics output systems.
Narrative Journalism (3 hrs)
Explores the art of narrative journalism. Study of short- and long-form narratives for newspapers, magazines and web-based publications.

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