Your Future in Merchandising

Merchandising encompasses the planning, developing, presenting and selling of fashion products in consumer-driven markets. A bachelor’s degree in this field can help prepare you for many positions, including:

  • Merchandiser
  • Buyer for retail brands
  • Product developer
  • Brand manager
  • Store analyst
  • Visual merchandiser
  • Store manager in retail store operations

Graduates have worked for companies such as Fossil, Neiman Marcus, Nordstrom, The Container Store, Target, J.C. Penney and Zale Corp.

What we offer

We teach you to critically analyze merchandising strategies relating to the development, distribution, evaluation and use of fashion-oriented products. The curriculum is developed in consultation with leaders of the Dallas-Fort Worth retail industry to meet the profession’s needs.

Our new Merchant Development Program provides you with enriched opportunities inside and outside the classroom that are designed to:

  • Enhance your academic foundation
  • Develop a personal awareness of ethical and financial responsibilities
  • Refine demonstrated talent

One of the program’s key features is the assignment of an executive-level mentor in the merchandising industry. More specific information is available at our website.

Professional development events such as the Consumer Experience Symposium and the Executive + Scholar Lecture Series bring corporate executives to our college for lectures and meetings with students. The annual Merchandising Career Expo also provides students with additional insights about career opportunities.

You can earn three credit hours through a merchandising study tour. Class destinations include New York City and Dallas, where you tour showrooms, manufacturing facilities, retail establishments, museums and significant historical structures. Study abroad opportunities to Hong Kong/China, London and France can provide international exposure to the fashion industry.

We sponsor student chapters of Merchandising Inc. and the National Retail Federation that provide networking and career-building opportunities.

Scholarships are available from the college and department to help you pursue your education. They are awarded based on academic excellence, articulation of professional goals and financial need. Find more information about these scholarships at our website. Our students have also earned scholarships from the National Retail Federation.

The Merchandising program is recognized as one of the most comprehensive in the nation. The Department of Merchandising and Digital Retailing is a recipient of the American Textile Manufacturers Institute Award for Excellence for innovative and exemplary programs and research.

What to expect

As a Merchandising major, you will take courses in textiles, trend analysis, product development, fashion theory, consumer studies, brand development, visual merchandising, promotion, global issues and merchandising math. Students also need to complete a required internship that prepares them to further their career within the field upon graduation.

In addition, you must complete 18 credit hours of business courses, including courses in accounting, management and marketing.

You also may have an opportunity to showcase your work in the school’s annual research competition.